Website Redesign & Redevelopment

Before & After

Consulting, Freelance, and Recruiting Talent Solutions that create thriving workplace cultures and humanized employee experiences.

livingHR is not your typical HR company - it is a talent and human capital consulting and recruiting firm. Based in Tampa and Boston, the company has found success and explosive growth with HR solutions that "help organizations design innovative and impactful talent experiences that empower people to perform and help organizations thrive throughout the talent journey."

With such rapid growth, livingHR had little time to devote to its own digital marketing efforts. Though the company was known for the fresh, punchy and eye-catching materials it created for prospects and clients, the messaging on didn’t reflect this- it was out of date and didn’t leave an impression.

livingHR's executives also realized they needed to improve their website's on-page SEO, to be found in Google searches for terms that they should have been dominating. The company wanted Fortune 500 companies to find them when looking up terms like:

  • HR consulting
  • employee experience design
  • candidate experience design
  • freelance HR support, etc.

Craft Impact's team worked to redevelop into a SEO-optimized, responsive website. Within the first 30 days of launching the new site, livingHR gained its first customer ever via organic website search.

Craft Impact worked with livingHR’s graphic design team to refresh the site with a new, modernized and professional appearance. The team provided content and page layout consulting, and simplified the navigation so customers could find the information they were looking for, with the option to drill down to more detailed content as they explored the site.

The new site was:

  • mobile friendly
  • easy to navigate
  • SEO-optimized
  • designed to capture prospect information
  • professional, modern and fresh - reflecting the livingHR products and service offerings
"Our standard process for updating our website was to call the marketing agency, describe what housekeeping changes needed to be made, review their work, pay the invoice, and repeat the cycle. A little inefficient to say the least!"
Keri Higgins-Bigelow livingHR
New home page
New resources page