We are excited to be entering into our third contract extension with Craft Impact. You all are the reason we have selected your firm to be and remain as our technical marketing consultant for PermaTrak North America. I want to share our excitement with you and allow you to use this letter to share with other potential clients as a letter of recommendation.
Our company, PermaTrak, was formed in late 2009 and about 6 months later a company website was up and running telling the world about our unique product. Although the site was informative, it was not receiving enough traffic to our liking and was not properly channeling those visitors through a defined leads process. Since then a marketing plan has been developed and is being implemented to not only increase web traffic but to engage visitors in discussions about solving boardwalk challenges. This process drives our sales. These discussions, both written and verbal, are now our primary source of lead generation.
We have eliminated annual contracts with lead generation services, cold calling, and the larger expensive trade shows. Craft’s approach is working and soon we will be asking ourselves “how do we properly respond to all these leads”.
I would certainly recommend Craft Impact to others searching for someone to evaluate their website’s potential and/or to develop a plan to increase web traffic. Additionally, I want to say that Stephen has a sharp mind that listens to client’s questions, thinks before responding, and provides a thorough response to questions. It has been a pleasure working closely with Stephen and PermaTrak looks forward to many years to come as partners with Craft Impact.
Jason Philbin President | PermaTrak
Leesburg Concrete Company, Incorporated needed to get started with inbound marketing. We selected Craft Impact. They are great people. Stephen Beach and the Craft Impact Team are very responsive, and we are working closely with them to achieve our goals.
Kirk Rouse Vice President | Leesburg Concrete Company, Inc.
When we started working with Craft Impact, our only marketing plan was word of mouth and networking. In fact, our website content had not been significantly changed since at least 2003! Needless to say, we had ZERO experience in the digital marketing world. With Craft Impact’s help, we now have a website that is actively generating leads for us. We even started our first company blog! The Craft Impact team provides a personal level of service that helped us seamlessly transition to an inbound marketing vision and strategy that will be the future foundation of our company’s growth.
Ben Cohen President & Consulting Actuary | Wakely Actuarial
Stephen and his company has been a huge help to our business. I was hesitate at first using a new CRM and one that seemed out of our league at first, but his team made it so simple to import all our data, help map it to right areas and get us up and running. I am now able to track whether or not my salespeople are performing. Makes it so easy to track progress with referral sources and manage incoming leads form the website and referral sources. You can see whether your referral sources are actually reading e-mails, and retroactively see the interaction history from a centralized data source instead of having to sift through the inboxes, excel sheets or another program. In general it has made work so efficient, that we have less client miscommunications, less missed leads, and a huge source of data for us to help grow our business. Thank you for helping us grow!!!
Alex Chamberlain CEO | Easy Living
I want to express my thanks for you and your team’s support and collaboration over the past year. Mary, Laura and Mackenzie have such positive attitudes and are always a pleasure to work with.
You’ve done a fantastic job building your team!
Sheryl Southwick Executive Director, Benefits Compliance | TriNet
Really Good Team, Very Responsive We worked with CRAFT Impact to migrate one of our CRMs to a new one. They were very helpful and responsive throughout the whole process. We have continued to use them as they are quick to solve problems that we encounter.
Eric Ramos Director of Investments | Florida Funders
I work in a competitive market and want to grow my business, - which means I need to stay ahead of the curve to generate more awareness about my brand. Stephen, Traci and the whole Craft Impact team approach marketing more strategically and methodically. They really have a system that works! They have helped me define my message, solidify my brand, and have educated my potential clients while delivering to my current ones. While I know my business better than anyone, Craft has helped steer me in the right direction so I don’t get caught up in any one tool or tactic. I’m looking forward to continuing to work with Craft Impact, thank you guys!
Nick Porch Personal Trainer | NRP Training
We have been working with Craft Impact for about four years and we have been very happy with the results of our partnership with them. Their team is very professional and easy to communicate with. Craft impact helped us begin using an inbound marketing strategy and implement it by moving us over the HubSpot system.In addition, as a small business, they have been able to work within our limited budget, bringing value efficiently. Over the past year our inbound leads (in HubSpot) have increased 44% year-over-year.I would highly recommend Stephen Beach and the rest of his team to other small businesses who are looking to implement an inbound marketing strategy and improve the quality of their sales and marketing processes.
Dan Ascher President | A+ Test Prep and Tutoring
Craft Impact was great to work with for so many reasons. First and foremost, they have the client’s best interest at heart and make working with them easy. It was refreshing to work with a vendor that really cared about the success of our growing business, and was willing to really listen to our needs.
Their familiarity in working in the professional services field and SEO expertise made an a lot of impact in a short amount of time for livingHR and Talvibe. Within days of our SEO launch, a Fortune 500 company was reaching out to livingHR to reimagine their candidate and employee experience.
Thanks to the Craft Team for being a great partner and cheers to what's ahead!
Keri Higgins-Bigelow Founder, CEO | LivingHR
Craft Impact was recommended to me by a friend of a friend, and I could not have been happier with the work they did for me and the results that I am still reaping every day. I recently started a small bridal accessories business, and with limited amount of time they were able to jump my website up to #1 in google searches and get rid of pesky unrelated sites with the same name mentioned.
They also not only did what needed to be done on the back end himself (work which would have taken me hours to figure out), but he also made me an amazing laundry list of tasks I could manage on my own, to save me money and also get me more in control of my SEO.
I plan on contacting Craft Impact again in a few months so we can go even further in promoting my brand, and I have no doubt they will be just as helpful, easy to work with, and reasonable with their pricing. Thanks!
Emma Katzka Founder | Emma Katzka Bridal Accessories
I reached out to Stephen and his team at Craft Impact on the recommedation of a fellow wedding industry professional whom I trust. My website for my photography business was newly developed, and I needed someone knowledgeable about best practices to analyze it and make recommendations.
Craft Impact exceeded my expectations, bolstering my SEO in more ways than I thought were possible. They set out to give me a better understanding of the analytic tools at my disposable so that by the end of our work together, I could feel empowered to manage my own infrastructure. The results have been a stronger, more organized site, and customers finding me based on venues and locations that I've worked, and want to work, again.
Stephen was patient in explaining his reasoning to me in our video chats and never made me feel silly for asking a question. For all this and more, I would recommend Craft Impact (and have!) without hesistation to any other professional looking to strengthen their web presence.
Emily Kirke Founder | Emily Kirke Photography