The Craft Impact Story

A Bloomberg News journalist turned marketer, Traci is an expert at devising strategies that directly impact a client’s bottom line through engaging communications. She’s also a firm believer in the power of a story, and believes every person and business has a story to share- the key is understanding your audience and what’s at stake for them. Traci helps companies tap into the power of creative storytelling in multiple formats to boost motivation, operational excellence and retention of both employees and customers.

Traci loves hiking, exploring and learning - the mountains and beach are her happy places. She also loves chasing and constantly being surprised by her three kids - Auggie, Lola, Oakley - and her fur baby Naledi. 

Favorite Craft Beer:
Project Dank by La Cumbre Brewing

A sales rep turned inbound marketer, Stephen has a unique perspective on marketing-sales alignment and how it can be applied to drive business success.

His unique modernized approach to marketing and sales is a game changer for clients in all industries. He loves helping firms move beyond cookie cutter content and hand shaking at events, to be more digital and automated without losing personal touch. Stephen is also an expert in all things HubSpot-  especially setting up and optimizing HubSpot’s tools to market better and sell more effectively and efficiently.

In 2012, Stephen knew he wanted to create a new kind of marketing agency- one with fresh ideas, personalized support and proven ROI without the big agency prices and overhead. 

Stephen continues to be a Notre Dame college football fan despite attending the university during the underwhelming Charlie Weis era and the more recent years of disappointment. He loves golf, craft beer (of course) and traveling with his wife and being a father to his three crazy kiddos - Auggie, Lola and Oakley.

Favorite Craft Beer:
at the moment- Jai Low by Cigar City Brewing

Woof woof here and a woof woof there. Here a woof, there a woof, everywhere a woof woof.

In his former position leading a segment of the recruiting and acquisitions group at Ameriprise Financial, Boston observed more than 1,500 transitions and complex deals. During this time, he was able to learn the necessary steps to ensure successful transitions and perhaps more importantly, avoid the potential pitfalls. He also learned that financial advisors and practices range in their needs and desires, and may find success in different avenues or partnering with different broker dealers. A process-driven guy, Boston has a hyper organized approach to tackling transitions to ensure important items don’t fall through the cracks. Well versed in the broker dealer industry, he can interpret the legal jargon, provide an expert opinion on differences between firms, and guide people to thoughtfully evaluate their options based on their unique goals.

Favorite Craft Beer:
Surly Furious

Mary joined Craft Impact in 2015 (back in the day, when she was the only person she knew who worked from home!). She loves the challenge of selecting the right mix of marketing and communication tactics that form a cohesive strategy and enable clients to reach their goals.

Mary has a master’s degree from Ohio State University, but her first love will always be Notre Dame, where she earned her bachelor’s degree.

Mary and her husband live in Pittsburgh with their two daughters. They love spending time outside with friends and family, and they’re always on the lookout for the best kid-friendly breweries.

Favorite Craft Beer:
Allagash White

Laura deeply believes in the importance of effective communication, seeing it as an essential component for managing relationships with employees, customers, and other stakeholders. She is passionate about partnering with clients to create clear and compelling communications strategies designed to build and enhance relationships. 

Laura holds her bachelor’s degree in Marketing from the University of Notre Dame. Having held communication and marketing roles at AOL, Millennial Media, and T. Rowe Price, Laura has extensive experience in content, email, product, and brand marketing. A strong collaborator, she is committed to exceeding client expectations and continually providing value.

With her husband, two young daughters, and dog, Laura lives outside of Baltimore, MD. Why be less when you can B’more? She loves spending time with her family, heading to the Delaware beaches any chance she gets, and always enjoys a nice glass of pinot noir (especially La Crema!).

Favorite Craft Beer:
Brewer's Art Resurrection

Blending curiosity, creativity, and cohesive structures, Kelsey leverages her 10+ years of marketing experience to ensure clients are deeply understood and supported with all of their communication needs and initiatives. As Project Manager, she balances big picture awareness with fine-detail deliverables to continuously cover all components necessary for effective content creation, outreach and campaigns. 

Drawing on her expansive background entailing documentary production, website design, curriculum development, and business operations, she quickly identifies compelling stories, key information, and optimal approaches to ensure all messages are comprehensive and aligned with both organizational goals and audience interests. 

Originally from Western NY, she left snowy winters behind and now lives in sunny St. Pete, FL where she makes the most of the year-round warm weather with frequent beach trips, local paddle boarding, and weekend farmer’s market outings. As a travel aficionado, she’s visited numerous countries and lived in Portugal, Czech Republic, Chicago, and Rhode Island. Beyond outdoor excursions and international exploration, she enjoys training horses, raising guide dogs, contributing to community sustainability efforts, and performing spoken word poetry. 

A creative at heart, Mackenzie brings fresh ideas and strategic problem solving to every marketing initiative. As Project Manager, she specializes in keeping our clients’ projects on track and making sure everyone is on the same page—always. Mackenzie helps companies bring value to their clients and leads through compelling and timely text- and video-based content, because she believes communication is one of the most powerful skills an individual can have in his/her toolbox.

With a depth of knowledge in HubSpot, she also supports our clients with technical CRM setup and marketing and sales tools training to make sure our clients have all the information they need to succeed and increase revenue.

Mackenzie lives just outside of Atlanta, GA with her husband and two dogs. Prior to moving to Atlanta, she lived in Asia for two years as a missionary, and she now serves in her local church. In her free time, she and her husband enjoy hiking, road trips, and antique and thrift shopping.

Favorite Craft Beer:
Peach Pear LaCroix

Faustin Weber has a dual bachelor’s degree and a master’s degree from the University of Notre Dame. As a successful and innovative educational leader, Faustin directed large operations, communications, and marketing teams in multiple school settings. He has a passion for analyzing and breaking down complex ideas to be understood by a wide audience, and he enjoys helping others build strategic roadmaps for short-term and long-term success.

After parting ways with the beautiful mountains in Colorado, Faustin moved to Columbus, Ohio where he currently lives with his wife and four children. He loves to hike with his family and spend time outdoors whenever possible. Faustin will also follow the Notre Dame football season closely, with great interest, and he longs for the day that ND can “win the big one.”

Favorite Craft Beer:
Columbus Brewing Company IPA

Driven by relentless curiosity and 12+ years of experience, Joanna elevates brand storytelling through strategic design. Throughout her career, she’s worked with a range of clients, from Fortune 500 companies to local entrepreneurs. By forging genuine connections and understanding each client's unique goals, she develops solutions that are results-driven and engaging. Her expertise spans branding, web design, demand generation, tradeshow environments, traditional print design, and more.

Joanna lives in the northwoods of Minnesota with her husband, two young daughters and dog. She has just started to figure out how to grow more than weeds in their garden, considers chasing their kids her exercise plan.

She enjoys mountain adventures regardless of season, plays an active role in her husband’s summer drag racing, and will happily discuss the merits of regenerative farming and homemade bread while in the middle of changing spark plugs or adjusting tire pressure. Life’s about balance, right?

Joanna holds a degree in Studio Art and Graphic Design from St. Cloud State University.

Favorite Craft Beer:

307 by Blacktooth Brewing, Sheridan, WY

Jessica combines the powerful forces of her analytical and creative thinking skills to write ALL THINGS. As a content specialist, she supports client and internal copywriting, content writing, editing, and SEO optimization needs.

With a unique background in teaching, scriptwriting, and dog training, Jessica loves to support teams, offer research-backed ideas, and drive revenue with action-based marketing copy. Her writing experience includes email marketing campaigns, blogs, guides, social media copy, website copy, commercial scripts, and beyond. 

Originally from Lake Jackson, Texas she met her now husband in Houston, Texas. They moved to Dallas, Texas and bought their first home together. They eventually found their way up north to Naperville, Illinois where they now live with their daughter and five pets. Jessica attempts Kung Fu with her family twice a week, enjoys cooking and eating great food, and enjoys Harry Potter, most things Marvel, everything Disney, and Costume Dramas.       

Favorite Craft Beer: TBD

Carley is a Project Manager where she focuses on keeping marketing campaigns and deliverables on track to support both agency and client needs. She started her career in the industry focusing on business development, creative campaign development and content creation. Over six years later, she has worked at marketing agencies big and small, on a diverse range of projects for technology, finance, real estate and environmental clients in both the B2B and consumer space. 

Carley lives in St. Petersburg, Florida and enjoys the local arts scene, scuba diving with friends and paddle boarding in the nearby natural springs. She holds her bachelor’s degree in Integrated Marketing Communications from Ithaca College.

Favorite Craft Beer:
Voodoo Ranger Juicy Haze

As a Content Specialist, Hannah combines her creative writing skills with an eye for design to craft intriguing copy and content. She supports both client and internal copywriting, content writing, and content design. Hannah thrives when collaborating with other creative minds and learning from those who inspire her.

Hannah is a Florida native, born and raised in Tampa, who recently relocated to the St. Petersburg area. She enjoys being anywhere under the sun, designing and sewing her own clothing, spending time with family, and learning new recipes. She earned her bachelor's degree in Integrated Public Relations and Advertising from The University of South Florida.

With a passion for organization and a knack for anticipating needs, Sara will be there to help things run smoothly and efficiently. Whether it’s scheduling, coordinating, or problem-solving, she brings a positive attitude. 

Originally from Bogota, Colombia,  she escaped the rain and cold and moved to the sunny Medellin, Colombia where she currently lives with her family. 

Sara has a bachelor's degree in Business Management from Brigham Young University in Provo, Utah where she earned a scholarship for playing in the women’s golf team. From her days as a student-athlete, she knows the true meaning of multitasking.