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Marketing and sales for B2B product manufacturers

Increase your pipeline, systematically nurture your opportunities, and boost your conversion rate to achieve your revenue goals.

B2B manufacturers turn to us when they want to:

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Find a better way to drive leads than just cold calls and expensive trade shows
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Save time and attract new clients by partnering with a digital marketing team that understands the industry
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Develop sales materials that showcase their latest projects and drive credibility
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Gain access to dynamic reporting to understand what’s driving revenue
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Build efficient processes for qualifying and following up with “good fit” leads
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Forecast revenue per pipeline
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Increase the specification rate for their product
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Optimize their marketing and sales organizations

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Ready to optimize your marketing and sales teams?

We kick off by listening to the needs of your business. Need help with foundational messaging, branding, or sales collateral? We’ll start there.

With the core pieces in place, we’ll work together to optimize your marketing and sales teams and achieve your revenue goals by maximizing your digital assets.

We’ll deploy a mix of tactics to capitalize on the biggest opportunities—tailored to your business’ unique needs, of course:

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Compelling Messaging for your Services
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Branding & Style Guides
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Pipeline Reporting & Analysis
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Content Strategy & Development
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Social Media Strategy & Execution
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Email Newsletters
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Email Marketing Segmented to Prospects
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Website Design, Content & Creation
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CRM Setup, Optimization & Management
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Sales Collateral
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Sales Tool Training & Coaching
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1:1 Automated Sales Sequences 
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SEO; On-Page & Advanced Technical
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Ad Campaign Strategy & Execution
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Educational Webinars

Engage for just three months up front—after 90 days, we’ll go month to month so you can ensure our partnership aligns with your business goals. 

Raving fans

Trusted partners in the manufacturing space

What you can expect working with Craft Impact

Fee Range: No Fee
45 Min
This is about us listening to you, not selling. We’ll ask questions to learn about your challenges, goals, timelines, and any plans you have in place. 

We’re excited to better understand your current marketing and sales efforts, see what has worked vs. what hasn’t, and explore whether we’d be a good fit to work together.
Fee Range: $1,000 - $10,000
4-12 Weeks

Depending on your needs, we’ll start with “quick win” projects to set your business up for success. We do the heavy lifting to clarify and unify your messaging, update your branding, and/or build out important sales collateral to power your sales process.

Don’t have a need for these projects? We’ll move straight into Phase 3.

Messaging Framework
  • Fee Range: One-time fee ranging from $7,500 - $10,000
  • Process: 3 workshops with your team
  • Final Deliverable: Narrative and messaging guide focused on your target market
Visual Branding
  • Fee Range: One-time fee ranging from $2,500 - $10,000
  • Process: 3-4 workshops with your team
  • Final Deliverable: Complete visual branding guide with logos of all file sizes and formats
Sales Collateral:
  • Fee Range: One-time fee ranging from $1,000 - $5,000
  • Process: 1-2 workshops with your sales team to define highest priority needs
  • Final Deliverable: Sales documents (presentations, 1-pager PDFs, etc)
Fee Range: $3,500 - $20,000/month
90 Days

How quickly do you want to grow?  Maximize your desired monthly marketing spend with the right tactics.

Throughout the execution phase, we’ll analyze results, track progress, and refine your strategy to make the biggest impact.

Meet with us 2-4 times a month to co-strategize, prioritize, and execute on what your business needs. We’ll share visuals clearly showing what has been completed and what is in progress.

Phase 1

Initial Marketing Consultation

Fee Range: No Fee
45 Min
This is about us listening to you, not selling. We’ll ask questions to learn about your challenges, goals, timelines, and any plans you have in place. 

We’re excited to better understand your current marketing and sales efforts, see what has worked vs. what hasn’t, and explore whether we’d be a good fit to work together.

Phase 2

Build the Foundation

Fee Range: $1,000 - $10,000
4-12 Weeks

Depending on your needs, we’ll start with “quick win” projects to set your business up for success. We do the heavy lifting to clarify and unify your messaging, update your branding, and/or build out important sales collateral to power your sales process.

Don’t have a need for these projects? We’ll move straight into Phase 3.

Messaging Framework
  • Fee Range: One-time fee ranging from $7,500 - $10,000
  • Process: 3 workshops with your team
  • Final Deliverable: Narrative and messaging guide focused on your target market
Visual Branding
  • Fee Range: One-time fee ranging from $2,500 - $10,000
  • Process: 3-4 workshops with your team
  • Final Deliverable: Complete visual branding guide with logos of all file sizes and formats
Sales Collateral:
  • Fee Range: One-time fee ranging from $1,000 - $5,000
  • Process: 1-2 workshops with your sales team to define highest priority needs
  • Final Deliverable: Sales documents (presentations, 1-pager PDFs, etc)

Phase 3

Ongoing Marketing Strategy & Execution

Fee Range: $3,500 - $20,000/month
90 Days

How quickly do you want to grow?  Maximize your desired monthly marketing spend with the right tactics.

Throughout the execution phase, we’ll analyze results, track progress, and refine your strategy to make the biggest impact.

Meet with us 2-4 times a month to co-strategize, prioritize, and execute on what your business needs. We’ll share visuals clearly showing what has been completed and what is in progress.

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Ready to start the conversation?

Sign up for a free 30-minute strategy session