As a professional employer organization, TriNet provides Fortune 500 level benefits and HR services to thousands of small businesses around the country. Over the course of a few years, the company experienced exponential growth - both organically and through acquisitions. Post-acquisitions, the company wanted to update legacy materials such as paper benefit books to match the modern and professional branding of TriNet. In addition, the company wanted to increase participation in its benefit offerings and utilization of its online tools.
Craft Impact completed a full communications audit of the benefit materials that were being used by the acquired companies. Craft Impact:
With Craft Impact’s work:
There are two sides to Craft Impact's business: Change Communications and Inbound Growth.
Change: we help executives control the narrative to retain and engage customers and top talent, at half the cost of an internal team.
Inbound Growth: we help small and medium size companies embrace inbound marketing and inbound sales frameworks to add millions in annual revenue.