The PermaTrak concrete boardwalk at Wolf Lake (Hammond, IN) was part of the course during the first race of Chicagoland's Tri Series, Leon's "World's Fastest" Triathlon. Craft Impact took this opportunity to create a video for PermaTrak that showcases how a PermaTrak boardwalk is used and enjoyed by the public.
Video audience: Landscape architects, engineers, and agency or municipality professionals who specify products for their boardwalk, trail or pedestrian bridge projects.
Video goal: Demonstrate the benefits end users enjoy, rather than just promoting the features of a construction product.
There are two sides to Craft Impact's business: Change Communications and Inbound Growth.
Change: we help executives control the narrative to retain and engage customers and top talent, at half the cost of an internal team.
Inbound Growth: we help small and medium size companies embrace inbound marketing and inbound sales frameworks to add millions in annual revenue.