Clients must also be aware of when change is occurring- and what it is in it for them. Where possible, it's best to be transparent and upfront about the impact to their relationship with you. But these changes can also be sensitive. Communications should focus on the advantages to the customer and a clear plan for the future- this will help with retention and set realistic expectations.
Perhaps you've made a major adjustment in leadership, or you've decided to close offices and move more work offshore. No matter the change, the communication plan should be solidified prior to taking the action. Defining how you will inform employees and how you'll arm your management team with supporting materials can make these changes much smoother.
When two companies are brought together, a full evaluation of current marketing strategy effectiveness should be undertaken. Depending on the acquisition strategy, oftentimes this means determining the go-forward approach for branding and communications. Streamlining communication vendors and reducing redundancies in process not only save you money, but can save you time. We can help you evaluate current state of marketing and determine the best practice for moving forward and scaling your business as one unit.
Book your free communications strategy workshop to learn how to pin down the "so what" for your audience - whether it be your employees, customers, board members or investors. Topics we can cover:
