Explainer Video: Technical Specifications For New Construction Product


Craft Impact scripted and created a walkthrough video for the PermaTrak boardwalk system that showcases how a PermaTrak boardwalk is designed. Narrated by PermaTrak's President, the concise video explains what the different boardwalk components are, and how they fit together to create an entire system. The end of the video includes a call to action for the viewer to learn more with product literature. 

Video audience: Landscape architects, engineers, and agency or municipality professionals who specify PermaTrak on their boardwalk or pedestrian bridge projects. 

Video goal: Break down a highly technical product into an understandable overview. The explanation details the ways in which PermaTrak is different from traditional boardwalk and pedestrian bridge systems, using simple industry language designers and owners resonate with.