An Outsourced Approach to Marketing for a Fintech Startup

The Challenge

Seeking Direction, SEO Optimization and Increased Engagement
As a scrappy startup, SteadyIQ lacked the time and resources to create a cohesive marketing strategy. They knew all the tactics they wanted to use, but weren’t sure how to effectively execute on them. Following their website launch, SteadyIQ needed help optimizing it and boosting SEO to get it in front of the businesses and agencies that could benefit from Steady’s capabilities. At the same time, their small-but-mighty sales team was looking for guidance on developing effective messaging, creating collateral for different customer segments, and improved lead nurturing tactics.

With a number of different outsourced partners working on needs like website development, lobbying, and public relations, SteadyIQ needed an expert team dedicated to content, marketing and sales enablement. They turned to Craft Impact to meet these needs.

The Craft Impact Solution

Giving SteadyIQ a Voice and Increasing Conversion through Engaging, Customer-Centric Content

Craft Impact believes that effective marketing can only happen when you have a solid understanding of your target audience. With that in mind, we began our work with SteadyIQ by learning about the unique challenges of their customer segments and the ways SteadyIQ could help solve them. Paired with what we learned about SteadyIQ’s technology and how it makes an impact, we implemented a comprehensive marketing plan targeted to the fintech start-up's ideal customers. 

Work Examples