Craft Impact created the video below to showcase the 12-mile Upper Tampa Bay Trail, highlighting the three PermaTrak boardwalks that stretch over 2,400 linear feet. With these kind of videos, we like to show, more than tell, the benefits of a product and its applications. In this video, we included footage of runners, dogs, cyclists and walkers to demonstrate the active lifestyle that locals and visitors enjoy on this boardwalk.
Video audience: Landscape architects, engineers, and agency or municipality professionals who specify products for their boardwalk, trail or pedestrian bridge projects.
Video goal: In promoting the entire trail system as opposed to just the PermaTrak boardwalks, other project stakeholders such as Hillsborough County and local tourism offices were excited to share this video. This allowed PermaTrak to reach a wider audience and create more local and regional awareness for the company's unique construction product.