As the web continues to mature, so do the expectations of your prospects in regard to how your information is presented to them. For instance, prospects often expect video as a means to showcase products in action, or describe more complex topics.
What’s your best recipe? Quality content should be tailored to where prospects are in the sales process. It comes in many forms:
How can I get these pages to rank on Google so people find me?
The small business owners we speak with all want to get to the top of Google's search engine results.
It’s important to understand the role of SEO within your inbound marketing effort to attract more website visitors. When ignored, you won’t be doing justice to the content you worked so hard to build. That’s the equivalent of building a beautiful billboard and sticking it in on a remote island - no one will ever see it.
“The Craft Impact team provides a personal level of service that helped us seamlessly transition to an inbound marketing vision and strategy that will be the future foundation of our company’s growth.”
Ben CohenPresident
“Craft Impact has developed and implemented a marketing plan to not only increase web traffic but to engage visitors in discussions about solving boardwalk challenges. I would certainly recommend Craft Impact to others searching for an industry expert to evaluate their website’s potential and/or to develop a plan to increase website traffic and qualified leads.”
Jason Philbin, P.E.President
“I would highly recommend Stephen Beach and the rest of his team to other small businesses who are looking to implement an inbound marketing strategy and improve the quality of their sales and marketing processes.”
Dan AscherPresident
