Optimize

Using Analytics to Iterate and Deliver Results That Matter

A good marketing strategy should be a “living and breathing” thing, a process that is adapted over time based on what works and what doesn’t.

Gathering and analyzing relevant data as well as continually testing marketing assumptions form the backbone of intelligent inbound marketing.

A dependable growth marketing agency will take this information and turn it into strategic recommendations for future campaigns.

However beautiful the strategy, you should occasionally look at the results.

– Winston Churchill

icon_magnify_orange_bk
We use analytics to

OBSERVE AND IMPROVE

And we’re curious by nature, which means...

In 2019 there are plenty of great ways to dig deep into marketing analytics. These tactics include heat maps, A/B testing, keyword and competitive analysis, SEO audits, traffic, leads or customer reporting, etc. Of course past marketing efforts should not be ignored, which is why we ask prospects, “What types of marketing have you done in the past that has worked well?”
hs_analytics

Once you have this compilation of data and analytics though, the harder part is to pair the information with a marketing strategist that understands your business. A great marketing strategist turns the data and analytics into strategic insights, actionable takeaways and next level campaigns.

Our marketing strategists aim to set a path toward consistent improvement across your marketing efforts. Whether this translates into more website visitors, more website leads for your sales team, or something else, this strategic, ever-testing approach helps us keep your key marketing metrics on the right track.

HubSpot
Analytics steer us as we

HELP YOUR COMPANY DRIVE MORE REVENUE

How does HubSpot help us measure that?

HubSpot is an all-in-one marketing software that we use to execute marketing campaigns based on data. As a Silver Tier HubSpot certified partner agency, we also use HubSpot to generate advanced marketing, sales and ROI reports. These reports allow us to be transparent with our clients and adjust marketing campaigns based on data.

Real Results

THE CRAFT IMPACT INBOUND METHODOLOGY IN ACTION

Curious about transparent reporting for your business?

Set up a time to talk below

Sneak Peek

Our first question will be: “What’s most important for your company now - more leads, higher quality of leads, or tracking ROI of leads better?”