Optimize

Using Analytics to Iterate and Deliver Results That Matter

A good marketing strategy should be a “living and breathing” thing, a process that is adapted over time based on what works and what doesn’t.

Gathering and analyzing relevant data as well as continually testing marketing assumptions form the backbone of intelligent inbound marketing.

A dependable growth marketing agency will take this information and turn it into strategic recommendations for future campaigns.

We use analytics to

OBSERVE AND IMPROVE

And we’re curious by nature, which means...

In 2019 there are plenty of great ways to dig deep into marketing analytics. These tactics include heat maps, A/B testing, keyword and competitive analysis, SEO audits, traffic, leads or customer reporting, etc. Of course past marketing efforts should not be ignored, which is why we ask prospects, “What types of marketing have you done in the past that has worked well?”

Once you have this compilation of data and analytics though, the harder part is to pair the information with a marketing strategist that understands your business. A great marketing strategist turns the data and analytics into strategic insights, actionable takeaways and next level campaigns.

Our marketing strategists aim to set a path toward consistent improvement across your marketing efforts. Whether this translates into more website visitors, more website leads for your sales team, or something else, this strategic, ever-testing approach helps us keep your key marketing metrics on the right track.

Analytics steer us as we

HELP YOUR COMPANY DRIVE MORE REVENUE

How does HubSpot help us measure that?

HubSpot is an all-in-one marketing software that we use to execute marketing campaigns based on data. As a Silver Tier HubSpot certified partner agency, we also use HubSpot to generate advanced marketing, sales and ROI reports. These reports allow us to be transparent with our clients and adjust marketing campaigns based on data.

“The Craft Impact team provides a personal level of service that helped us seamlessly transition to an inbound marketing vision and strategy that will be the future foundation of our company’s growth.”

Ben CohenPresident

Website Redesigned
Sales Strategy Implemented
Inbound Marketing Plan Launched

“Craft Impact has developed and implemented a marketing plan to not only increase web traffic but to engage visitors in discussions about solving boardwalk challenges. I would certainly recommend Craft Impact to others searching for an industry expert to evaluate their website’s potential and/or to develop a plan to increase website traffic and qualified leads.”

Jason Philbin, P.E.President

Average 14% year over year increase in website visitors, 2015-2018
Average 52% year over year increase in website leads, 2015-2018
Average 50% year over year revenue growth since 2011

“I would highly recommend Stephen Beach and the rest of his team to other small businesses who are looking to implement an inbound marketing strategy and improve the quality of their sales and marketing processes.”

Dan AscherPresident

39% year over year increase in website visitors, 2017-2018
91% increase in sales revenue, 2017-2018

Optimize

Using Analytics to Iterate and Deliver Results That Matter

However beautiful the strategy, you should occasionally look at the results.

– Winston Churchill

OBSERVE AND IMPROVE

And we’re curious by nature, which means...

HELP YOUR COMPANY DRIVE MORE REVENUE

How does HubSpot help us measure that?

Real Results

Curious about transparent reporting for your business?

CRAFT IMPACT: A COMMUNICATIONS AND GROWTH AGENCY