Gathering and analyzing relevant data as well as continually testing marketing assumptions form the backbone of intelligent inbound marketing.
A dependable growth marketing agency will take this information and turn it into strategic recommendations for future campaigns.
Once you have this compilation of data and analytics though, the harder part is to pair the information with a marketing strategist that understands your business. A great marketing strategist turns the data and analytics into strategic insights, actionable takeaways and next level campaigns.
Our marketing strategists aim to set a path toward consistent improvement across your marketing efforts. Whether this translates into more website visitors, more website leads for your sales team, or something else, this strategic, ever-testing approach helps us keep your key marketing metrics on the right track.
HubSpot is an all-in-one marketing software that we use to execute marketing campaigns based on data. As a Silver Tier HubSpot certified partner agency, we also use HubSpot to generate advanced marketing, sales and ROI reports. These reports allow us to be transparent with our clients and adjust marketing campaigns based on data.
“The Craft Impact team provides a personal level of service that helped us seamlessly transition to an inbound marketing vision and strategy that will be the future foundation of our company’s growth.”
Ben CohenPresident
“Craft Impact has developed and implemented a marketing plan to not only increase web traffic but to engage visitors in discussions about solving boardwalk challenges. I would certainly recommend Craft Impact to others searching for an industry expert to evaluate their website’s potential and/or to develop a plan to increase website traffic and qualified leads.”
Jason Philbin, P.E.President
“I would highly recommend Stephen Beach and the rest of his team to other small businesses who are looking to implement an inbound marketing strategy and improve the quality of their sales and marketing processes.”
Dan AscherPresident
Sneak Peek
Our first question will be: “What’s most important for your company now - more leads, higher quality of leads, or tracking ROI of leads better?”
There are two sides to Craft Impact's business: Change Communications and Inbound Growth.
Change: we help executives control the narrative to retain and engage customers and top talent, at half the cost of an internal team.
Inbound Growth: we help small and medium size companies embrace inbound marketing and inbound sales frameworks to add millions in annual revenue.