Craft your future, impact those around you

Purpose (Results Oriented)

Success Metrics

Successful planning, execution, monitoring, control and wrap-up of a project. 

A project manager navigates the complexities of client service, team dynamics, stakeholder expectations, resource availability, and challenges, to deliver a project successfully on-time and on-budget. 

Client satisfaction

Client retention

Projects delivered on-time, on-budget, in-scope, etc

Responsibilities

Initiation and Planning

• Understand project requirements: Engage with stakeholders to understand the project's goals and deliverables
• Develop a project plan: Outline the scope, timeline, budget, risks, resources, deliverables, and what success looks like
• Resource allocation: Determine what resources (people, tools, etc.) are required and ensure they're available when needed
• Project estimation: Link the monthly budget with specific deliverables and tasks 
• Project set-up: Set up tasks, assignments and deadlines
• Client onboarding: Onboard clients and provide/maintain system access for client relationship
• Scheduling and coordination: Coordinate meetings and workshops with applicable stakeholders and internal team

Communication

• Act as liaison between teams, stakeholders and clients: Ensure all parties understand their roles, responsibilities and status

• Agenda preparation for client meetings and internal priorities meetings
• Meetings w/ clients
• Weekly update/check-in emails
• Internal notes / talking points
• Recaps via email post-meeting
• Invoice notes - monthly summary of deliverables 
• Review follow-up
• Misc comms

Position: Marketing Support

Purpose (Results Oriented)

Success Metrics

Support Craft Impact’s clients with content and deliverables that adhere to brand standards, increase credibility, support sales and meet overall marketing and communication goals. 

Client satisfaction

High quality deliverables, completed on time 

Creation of high performing content (opens/ clicks/ engagements/ views), webinar registrations/ attendees

Responsibilities

Facilitation

• Messaging/buyer persona/content planning workshops
• Branding / “visual system” projects
• Weekly, bi-weekly, monthly, quarterly meetings: client and internal

Technical Implementation/Training

• HubSpot implementation/onboarding/management/misc support
• HubSpot training
  • CRM, Sales Hub, Marketing Hub, Service Hub, Ops Hub, CMS
• 1:1 video training

Deliverable Execution

• Email newsletters
• Blog articles
• Social media planning and execution
• Sales/marketing collateral 
• Website design and development support
• Lead magnet and conversion funnel (LPs, TYPs, forms, follow-up emails, etc.)
• Workflows (lead nurturing)
• Sequences (1:1 sales email automation)
• Segmented lists
• Webinar planning & technical execution
• Video editing
• Video animation

Notes 

Ideal Candidate Skills

• The ideal candidate must be skilled in using tools like ClickUp, Google Suite and Canva.
• Experience in HubSpot, Harvest app, video editing tools, and or AI tools for content or image generation is a plus. 
• The candidate must have excellent communication skills, and demonstrate leadership abilities. 
• A deep understanding of project management best practices and the ability to facilitate and execute a wide range of deliverables is crucial.

Craft Impact Vision & Core Values

These are the characteristics and/or beliefs we look for in all employees and the specific related behaviors people in this role/position should demonstrate.

Vision: We offer powerfully integrated inbound marketing and sales results, as well as impactful communications for financial advisor practices, B2B professional service companies and construction product suppliers. We have great personal relationships with the people we work with, and they are thankful for the massive impact we have had in helping them grow their business, specifically by improving, and aligning their client communications, marketing and sales programs. 

Our people come from communications, journalism, and sales backgrounds; we’re recognized by our peers and clients as experts and we apply our unique skills and talents to help our clients grow better. 

We are different because we enjoy a working environment where social impact is not an afterthought; it's woven into the business model itself. Employees and partners exemplify our core values. Our processes will improve and adapt over time to maximize efficiency and client satisfaction.

We are passionate about helping business leaders of small- and mid-sized companies accelerate growth and take their companies to the next level.

We don’t sell widgets, we sell our team’s collective brainpower, expertise and time. We’re committed to investing in our team and supporting their personal and professional development. We believe in using business as a force for good and we come to work every day with the intent to create positive change in our industry and in the lives of those around us.

Core Values:

Self-Driven Hunger

• We work toward our goals, and we don’t stop until we achieve them. It’s about getting things done, not putting in time.
  • How to Live it in This Role: Placing priority on thinking outside the box to push the limit of how we can best serve our clients. It’s about determining and facilitating tactics that have high business value and low implementation time. 

Balance

• We value flexibility in the workplace in order to achieve personal and professional goals.
  • How to Live it in This Role: Being available for the clients is of the utmost importance, but so is supporting a personal life. It’s important to maintain communication about your availability to the team and clients to ensure everyone is on the same page.

Helpfulness

• We jump at the opportunity to facilitate change, boost momentum and lend our expertise. Together, we combine our strengths for the greater good.
  • How to Live it in This Role: Proactively contacting your fellow team members and asking them where they need assistance or how you can support them. If you find yourself with extra bandwidth, don’t hesitate to ask your team members how you can help with their tasks too.

Adaptability

• We are determined to flourish through constant growth in ideas, in our skill sets, and our company.
  • How to Live it in This Role: Variables cause you to adjust timelines on projects/tasks. It’s important to prioritize and stay organized so you always know the status and client expectations.

Curiosity

• We are nerds at heart. We love to learn new things and approach projects from different, strategic angles.
  • How to Live it in This Role: Teach us what you know and in turn, we’ll do the same! Knowledge cannot impact growth if it’s not shared and used to benefit our team members and clients. Ask questions and participate in as much as you can to further advance our skill set.

Authenticity

• We are transparent, open, and honest- both internally and with our clients. We ask questions and we assume good intent in others.
  • How to Live it in This Role: Communication is key; especially in a remote working environment, it is important to be honest about your work load and open about any roadblocks you are facing- personally or professionally.

Standards and Craft Impact Methodology

Our clients invest with us to generate sustainable, predictable revenue growth through our marketing, communications and sales enablement work. The clients who experience the most success with us see us as a true extension of their team, partners helping them align marketing and communications to their overall business goals. 

They trust us to make strategic decisions for the programs we’re running on their behalf, and to consult with them on their own internal strategic decisions.  

When interfacing with clients and colleagues, it is important to remember that you are a representative of Craft Impact and therefore must hold yourself accountable to the following:

• Professionalism:
  • Customer centric: Embrace active listening, compassion and empathy. We can politely let clients know when we disagree, but we don’t need to be confrontational
  • Plan accordingly: Do not eat food, chew gum, or drink alcohol in front of clients
  • Language: Do not use inappropriate language or swear when speaking with clients
  • Avoid inappropriate comments/graphics/materials: If it would make your grandma uncomfortable, don’t use it!
  • Set up a dedicated, professional workspace (including lighting)
  • Remove all distractions: Phone ringer, background noise, etc. 
  • Check your outfit and look presentable: We’re relaxed with attire but need to leave a positive impression
• Awareness:
  • Know your audience: Be mindful of who you’re speaking to and treat them with respect
  • Be engaged and engaging
  • Be early and ready to go: Ensure a strong Internet connection and working camera/audio before the start of the call
  • Mute: Make use of the mute button and/or noise canceling headphones/earbuds when possible

• ClickUp
• Slack
• Email
• In person
• On the phone, or 
• Teams/Zoom meetings!

We expressly prohibit any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of our team members to perform their job duties may result in discipline up to and including discharge.