Are you looking for a senior marketing position where you can develop and implement inbound marketing strategies for B2B clients?
You should consider this position if you have experience with HubSpot, and are passionate about using inbound marketing to help B2B businesses use their websites to grow their traffic, leads and revenue.
Important notes:
We’re looking for a marketing strategist who can:
Characteristics we’re looking for:
At Craft Impact, you get an adrenaline rush helping companies grow and communicate effectively. You’re obsessed with digital marketing strategy and want to be a part of a team that shares your obsession. You love data and turning numbers into actionable solutions that get people to take action. We’re looking for someone who exhibits:
Detail-oriented project managers with a strong writing or journalism background, an eagle eye for grammar and style, out-of-this-world organizational skills, and an ability to juggle multiple projects at once.
Large-scale projects often include an audit of the client’s overall communications strategy and an inventory of existing communication deliverables. Following this, the content developer and communications strategy consultant will need to offer actionable recommendations to streamline deliverables and improve communications for user experience and consistency in alignment with business goals.
The key is having an eye for user experience—understanding we don’t want to overwhelm customers with too many communications, but determining the best strategy to encourage action or to get someone to digest information.
Depending on the sensitivity or urgency of the request, we remain flexible in our timelines to best serve the client. Sometimes this means shifting priorities in order to deliver on time
The person in this role will wear multiple hats – some days working as an editor, making sure communications have the appropriate style and voice. Other days this role holder will act as a content developer, writing or designing compelling deliverables. They will also work as a project manager, coordinating timelines and expectations.
We work as a team, asking each other questions and jumping in to assist on each other’s tasks. We try to create processes so communications can be funneled through reviews, approvals ,and deployments as quickly as possible.
Are you looking for a marketing position where you can execute inbound marketing strategies for B2B clients?
You should consider this position if you have experience with HubSpot, and are passionate about using inbound marketing to help B2B businesses use their websites to grow their traffic, leads and revenue.
Important notes:
Our inbound marketing associates are strong writers, strategic thinkers and organized project managers who love delivering success to our B2B clients in the professional services and manufacturing industries. The IMA works with our freelance specialists to deliver content such as blog articles, videos, infographics, email newsletters, social media campaigns, and advanced content pieces such as eBooks and whitepapers. To complete the loop, the Associate will follow HubSpot's inbound marketing methodology to accomplish established goals and show results for our clients’ marketing investment.
After working in the inbound marketing space for the last 6 years, we've found that the best candidates for this kind of position come from a journalism background.
He/she should also be capable of balancing multiple projects with a focus on producing top-notch educational content.
If you feel one of these positions is a good fit for your skill set and desired career track, we'd like to see your resume, cover letter, personal blog, social media profiles and any writing or other digital marketing examples you can share, especially from the last two years.
Also, feel free to include other materials to demonstrate why you're the perfect fit for Craft Impact.
Be creative- that's what we're looking for in these positions!
Thanks,
Stephen & Traci Beach
There are two sides to Craft Impact's business: Change Communications and Inbound Growth.
Change: we help executives control the narrative to retain and engage customers and top talent, at half the cost of an internal team.
Inbound Growth: we help small and medium size companies embrace inbound marketing and inbound sales frameworks to add millions in annual revenue.