Craft Impact Marketing - Open Positions

Are you looking for a senior marketing position where you can develop and implement inbound marketing strategies for B2B clients?

You should consider this position if you have experience with HubSpot, and are passionate about using inbound marketing to help B2B businesses use their websites to grow their traffic, leads and revenue.

Important notes:

• This is a senior marketing consulting position - you’ll lead the development and execution of inbound marketing strategies for a portfolio of B2B clients
• Location: Tampa, FL preferred but we are open to a remote position
• 4+ years of recent experience with HubSpot required

We’re looking for a marketing strategist who can:

• Build and execute a data-driven inbound marketing strategy to drive more visitors, leads and customers from our clients’ websites
• Deliver clients a no-fuss, top-notch customer experience
• Follow HubSpot's inbound marketing methodology to accomplish established goals and show results for our clients’ marketing investment
• Push the envelope, and come up with out-of-the-box ideas for boosting B2B sales leads
• Work with a team to develop high-quality content, including: blog articles, videos, infographics, website copy, eBooks, social media campaigns, case studies and more
• Roll up their sleeves, dig in to client needs, ask important questions and continuously improve
• Demonstrate a passion for user experience

Characteristics we’re looking for:

At Craft Impact, you get an adrenaline rush helping companies grow and communicate effectively. You’re obsessed with digital marketing strategy and want to be a part of a team that shares your obsession. You love data and turning numbers into actionable solutions that get people to take action. We’re looking for someone who exhibits:

• Commitment to growth: it’s not enough for us to “keep up with the industry,” we are determined to flourish through constant growth.
• Helpfulness: We are helpers, both within our team and with our clients. We jump at the opportunity to facilitate change, boost momentum, and lend our expertise. That is our priority - we do not turn people away.
• Self-driven hunger: Each individual on our team is hungry. We work toward our goals, and we don’t stop until we achieve them. It’s about getting things done, not putting in time.
• Curiosity and creativity: We are nerds at heart. We love to learn new things and approach projects from different, strategic angles.

Detail-oriented project managers with a strong writing or journalism background, an eagle eye for grammar and style, out-of-this-world organizational skills, and an ability to juggle multiple projects at once.

• This position is responsible for partnering with clients to create all-inclusive communication strategies and determine communication deliverables.
• Our goal is to turn complex information into easy-to-digest audience-focused communications. Oftentimes this means meeting with a client and better understanding needs, providing suggestions on which deliverables will be most impactful, and building out a plan for target send dates, review and approval timelines, etc.
• We are lifelong learners at heart – even if material is out of our professional understanding, we proactively educate ourselves to be more informed. To produce quality deliverables, we are committed to asking a lot of questions and pushing clients to think from the customer or audience point of view.
• We understand that sometimes clients might want to default to what they’ve always done. We encourage them to think of things in different ways. In addition to recommending improvements to communications, we may also identify potential process improvements or ways to be more effective or efficient.
• The content developer and communications strategy consultant plays a big role in drafting content via multiple mediums including email, blogs, websites, infographics, videos, and more. They will also partner with, and personally manage, graphic designers, email programmers, and other vendors to complete communications.
• Lastly, they will usher communications through the review process across departments, collecting feedback and adjusting each communication prior to gaining approval and delivering the communication on time.
• Overall, our content developer and communications strategy consultants work closely with the client to help them discover and understand customer needs. This partnership is highly important to ensuring the client receives cost-efficient and customer-friendly solutions from Craft Impact.

Large-scale projects often include an audit of the client’s overall communications strategy and an inventory of existing communication deliverables. Following this, the content developer and communications strategy consultant will need to offer actionable recommendations to streamline deliverables and improve communications for user experience and consistency in alignment with business goals.

The key is having an eye for user experience—understanding we don’t want to overwhelm customers with too many communications, but determining the best strategy to encourage action or to get someone to digest information.

Depending on the sensitivity or urgency of the request, we remain flexible in our timelines to best serve the client. Sometimes this means shifting priorities in order to deliver on time

The person in this role will wear multiple hats – some days working as an editor, making sure communications have the appropriate style and voice.  Other days this role holder will act as a content developer, writing or designing compelling deliverables. They will also work as a project manager, coordinating timelines and expectations.

We work as a team, asking each other questions and jumping in to assist on each other’s tasks. We try to create processes so communications can be funneled through reviews, approvals ,and deployments as quickly as possible.

Are you looking for a marketing position where you can execute inbound marketing strategies for B2B clients?

You should consider this position if you have experience with HubSpot, and are passionate about using inbound marketing to help B2B businesses use their websites to grow their traffic, leads and revenue.

Important notes: 

• Location: Tampa, FL preferred but we are open to a remote position
• 2+ years of recent experience with HubSpot required

Our inbound marketing associates are strong writers, strategic thinkers and organized project managers who love delivering success to our B2B clients in the professional services and manufacturing industries. The IMA works with our freelance specialists to deliver content such as blog articles, videos, infographics, email newsletters, social media campaigns, and advanced content pieces such as eBooks and whitepapers. To complete the loop, the Associate will follow HubSpot's inbound marketing methodology to accomplish established goals and show results for our clients’ marketing investment.

After working in the inbound marketing space for the last 6 years, we've found that the best candidates for this kind of position come from a journalism background.

He/she should also be capable of balancing multiple projects with a focus on producing top-notch educational content.

• Experience in writing or journalism is required to match an established style guide and voice for each client.
• Added bonus if you are comfortable editing videos and working on video marketing campaigns.
• The work will require the person to interview industry experts over the phone/video conference calls and then turn that transcript/video into digestible, objective, educational content.
• We deliver these as high quality content pieces that prospects can use to educate themselves and become more interested in our clients’ products and services. This turns website visitors into leads and customers through non-pushy high quality, educational marketing.
• Part of our job in marketing is to support the clients’ sales team by delivering high quality leads for them to close into new business. The IMA should leverage the sales team's knowledge to drive more quality leads for sales to follow up on.