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Key Results

1st New Client From Organic Search 

SEO website that led to an increase in organic traffic and the first client to ever have come from finding them on Google, all within 30 days of the website optimization.

Updated Branding

Refresh of logos, color palette, and design for a welcoming, authentic feel.

Mobile Optimization

The website was optimized for mobile devices for faster page loading speeds and mobile-friendly spacing.

Website Restructure

A holistic approach to redesigning the website in a way that allowed site visitors to find the information they need when they need it, including streamlined informational tabs, and approachable menus.

LivingHR

Simplified Approach & Engaging Website

LivingHR worked with Craft Impact to improve the website user experience, refresh their branding, and build lasting client relationships.

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The Challenge

With such rapid growth, livingHR had little time to devote to its own digital marketing efforts.

Though the company was known for the fresh, punchy and eye-catching materials it created for prospects and clients, the messaging on livinghr.com didn’t reflect this- it was out of date and didn’t leave an impression.

LivingHR's executives also realized they needed to improve their website's on-page SEO, to be found in Google searches for terms that they should have been dominating.

Their main challenges included:

  1. How to refresh the site with a new, modernized and professional appearance. 
  2. Improve professionalism as well as streamline the user experience.
  3. Increase traffic through SEO-optimization across the website.

The Craft Impact Solution

For this project, Craft Impact overhauled the website.

The team provided content and page layout consulting, and simplified the navigation so customers could find the information they were looking for, with the option to drill down to more detailed content as they explored the site.

An overview of our toolbox:

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Mobile Friendly

  • Craft Impact built upon the initial design to ensure seamless viewing across all devices.
  • A mobile-friendly design was crucial for reaching users such as executives who tend browse and discover solutions and services while on the move.
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New Navigation

  • The streamlined navigation menu simplified the user journey, eliminating unnecessary clicks and making information instantly accessible.
  • Breaking content into digestible sections enhanced readability and made it easier for users to locate specific information quickly.

"Our standard process for updating our website was to call the marketing agency, describe what housekeeping changes needed to be made, review their work, pay the invoice, and repeat the cycle. A little inefficient to say the least!"

Keri Higgins-Bigelow
Founder and CEO, LivingHR
If you’re curious about how Craft’s strategic marketing can add value to your firm, reach out.
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Website Transformation

  • Elevated LivingHR.com with a modern redesign focused on creating meaningful connections with clients and delivering an intuitive user experience.
  • Refreshed the entire website with compelling visuals, strategic content architecture, and cohesive messaging that aligns with LivingHR's new brand identity.
  • Created engaging content that showcases LivingHR's distinctive approach and their strength as a culture-first HR consultancy.
  • Optimized the website's performance through comprehensive SEO analysis, strategic keyword targeting, and data-driven content recommendations.
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Website Development

Craft Impact analyzed LivingHR's layout and worked closely with their team to reimagine the digital experience. Through collaborative planning, we crafted an all-new website structure that better serves their visitors' needs.

  • Our intuitive navigation system guides users naturally through the site's content, with a streamlined menu structure that makes it effortless to explore LivingHR's services and resources.
  • The responsive design adapts fluidly across all devices, ensuring that whether visitors access the site from their desktop, tablet, or smartphone, they experience the same polished, professional interface.
  • This mobile-first approach maintains visual consistency while optimizing the layout for each screen size, making LivingHR's expertise accessible to clients wherever they are.

 

Craft Impact is proud to serve as an outsourced marketing partner across diverse industries, bringing our expertise to organizations that range from HR consultancies like LivingHR to financial services and beyond. We'd love to connect and share how our cross-industry experience can benefit your organization - Send us a note here and we’ll get in touch asap! 


 

Client Spotlight

Founded on May 5, 2009 by Keri Higgins-Bigelow, LivingHR is not your typical HR company - it is a talent and human capital consulting and recruiting firm that puts the human first. Based in Tampa and Boston, the company has found success and explosive growth with HR solutions that "help organizations design innovative and impactful talent experiences that empower people to perform and help organizations thrive throughout the talent journey."



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