Growth and Communications Blog

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B2B Inbound Marketing

How to Think Outside the "Contact Us" Form to Generate Website Leads

Your team has spent many hours and likely tens of thousands of dollars building and maintaining your website. It contains all the information potentia...

Construction Product Marketing B2B Inbound Marketing

Construction Product Marketing: Tips on Blogging and Website Navigation

In order to bring in the exact customers your business is looking to reach, a strong online presence with plenty of helpful information is a must.

Construction Product Marketing B2B Inbound Marketing

Marketing a "Boring" Product: 7 Ways to Create an Interesting Message

Think of a memorable marketing or advertising campaign, and most likely you think of a brand like Apple, Nike, or Budweiser. Some brands seem to alway...

B2B Inbound Marketing

How to Repurpose Content and Maximize Your Marketing ROI

In the midst of mulling over a purchase, have you ever gone to the company’s website and been less than impressed? Maybe their last blog post was in 2...

Inbound Marketing Change Communications

Delivering Quick Wins: The Value of Communicating Successes

Change is almost always a challenge. Whether it’s implementing a new process or launching a product, facing the unfamiliar can be daunting, but it’s n...

Craft Impact Cares

Craft Impact Cares: Walking by Faith for Nathan Ashley

Craft Impact employees are encouraged to get involved in their communities through the Craft Impact Cares program. Each employee takes one workday per...

B2B Inbound Sales Construction Product Marketing B2B Inbound Marketing

Inbound Success Story: Driving Revenue with Inbound Leads

We love to hear stories from our clients with examples of how the inbound methodology has worked for them and their business. Here's a great story fro...

B2B Inbound Marketing

Six Steps To Make Your Email Newsletters Resonate with Buyers

In a world with ever-changing technology, email has remained steadfast as one of the fastest and easiest ways to communicate with your audience. While...

Craft Impact Cares

Craft Impact Cares: Internet Classes with the Nashville Public Library

There are so many things that I love about being part of the Craft Impact team, but one of my favorite things is how we are encouraged to get involved...

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