A communications strategy is an essential piece of your acquisition rollout plan. It includes the information and materials you need to distribute and...
This article was originally published in Forbes on January 14, 2020. Acquisitions mean change, and change can incite questions. When preparing for and...
When it comes to announcing a change, how you communicate it is far more important than what is being communicated. Communication sets the tone for ho...
An acquisition entails a lot of moving pieces—from the announcement of the intended sale to the closing day and beyond, there are many communication n...
When acquiring a company, you have many stakeholders to consider and communicate with as changes are happening. From leadership changes to process ali...
One of the challenges following an acquisition is moving the acquired company onto the parent company’s existing technology systems or vice versa. The...
An acquisition can be an exciting change for some and an unsettling one for others. There are a lot of stakeholders to answer to as the acquisition pl...
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There are two sides to Craft Impact's business: Change Communications and Inbound Growth.
Change: we help executives control the narrative to retain and engage customers and top talent, at half the cost of an internal team.
Inbound Growth: we help small and medium size companies embrace inbound marketing and inbound sales frameworks to add millions in annual revenue.
