The Content Marketing Toolkit takes the guesswork out of digital or inbound marketing. The Toolkit demystifies marketing automation and answers the tough questions, like:
We hear this a lot from business owners and CMOs. The clients we work with typically have tried a lot of different marketing tactics, like Google AdWords, a website, press releases, trade shows, maybe even email newsletters - but they still aren’t really sure if their message is getting to the right people. We call it "random acts of marketing" - they’re not sure if the marketing is really working in terms of generating more revenue, or how to cost-effectively scale their marketing efforts to reach more potential clients - does that sound like you?
If you don’t know where to get started, or you’re having trouble tying all of these marketing tactics together into a cohesive strategy your team can follow, read on to learn more about what a Craft Impact inbound marketing strategy involves.
We need to attract more visitors from your most valuable accounts. With that in mind, your content strategy should be centered around producing the right content, for the right people, at the right companies.
Your website needs to be a well-oiled machine that converts your site visitors into leads. This piece of the CMB will lay out downloadable offer ideas that your prospects will find attractive, no matter where they are in their buyer journey. Example: not everyone on your site is ready to visit the "Contact Us" page and start speaking with a salesperson. For those who are simply researching and not yet ready to buy, what can you offer them?
Encourage your leads to educate themselves on how your product or service may help them solve their problem. Did you know that 57% of the buyer's decision is “B2B customers reported to being nearly 60% through the sales process before engaging a sales rep, regardless of price point. More accurately, 57% of the sales process just disappeared.” Lead nurturing emails can help your prospects sell themselves, even before they get to speak with a sales rep.
(crafted to attract your ideal buyers)
1-hour workshops with your sales leaders and individual sales reps. We will interview your team to identify your most valuable buying scenario: product or service, account profile and buying roles within the target account.
Together we document and organize the buyers' primary challenges and the "trigger" situations that result in a need for information. We'll organize and align the common questions your sales reps receive - from common questions to final stage pushbacks.
The workshops give us the information we need to align your marketing messages with the buyer's journey as they move towards a purchasing decision.
Craft Impact builds your 90-day content marketing roadmap:
• Workshop & research takeaways
• Content Marketer’s Toolkit (CMT) PDF
• Demand generation campaign
• Quarter 1 gameplan: goals, roles, timeline
Fill out the form to the right to set up a 30-minute call to see if our inbound marketing strategy with the Content Marketer's Toolkit is right for you.