Inbound marketing is the idea that you no longer have to search for your customers- your customers should find you. In a nutshell, inbound marketing is marketing online with a magnet, not a hammer. Being an expert in "inbound marketing" is not a requirement. What's most important is being open to learning how inbound marketing can apply and impact your business.
Many small or medium size businesses (but not all) can benefit from quality content paired with an inbound marketing strategy. They simply don’t have time to execute.
Producing quality content that is "Google-friendly," shares your message, attracts leads, and converts prospects into customers is hard to manage on top of your daily workload. We get it.
We don't know about you, but we're tired of marketing not having anything to do with sales. That's a bunch of nonsense. Sales and marketing shouldn't be disconnected, where both sides are pointing fingers at each other. They should work as a team to grow the business.
We believe marketing should leverage the sales team's knowledge to drive more quality leads for sales to follow up on. Salespeople are out in the field talking to prospects- they have valuable insight that shouldn't be overlooked.
Everyone wants to get to the top of Google's search engine results. What most people don't realize is that getting to the top of Google doesn't require spending thousands on Google ads, or some secret knowledge that only "SEO experts" have.
There's no magic secret to Google's algorithm for search result rankings (they make all of their tips and tricks public)! Using SEO and content marketing best practices, we'll help you improve your search engine rankings for the keywords you care about.
We are strong believers that a marketing strategy must be adapted over time based on what works and what doesn’t work. We prefer to use a marketing software called HubSpot to do that. HubSpot is an all-in-one marketing software that provides enterprise level advanced digital marketing reporting, email marketing, search engine keyword analysis, integrated social media tools, SEO plugins, and more.
Craft Impact is a HubSpot certified partner agency, and we leverage Hubspot’s software to generate ROI reports and enable us to adjust marketing campaigns based on data.
There are hundreds of other marketing agencies that can promote their SEO expertise, tell you they'll build a huge following on social media, offer to write blog posts, send email newsletters to your contacts, etc.
It's actually very simple: if you're generating more revenue from the marketing work that we do, you'll be happy and want to keep working with us.
We'll build our businesses together.
Craft Impact's inbound marketing services aren't for everybody, and there are plenty of times where we've turned down new business because we know it won't make for a good long-term fit.