Once you have a foundational marketing strategy in place...

Executing and measuring results should be your primary focus.

In other words, it's time to put some gas into the marketing engine.

We follow HubSpot's inbound marketing methodology to accomplish our goals and start showing results for your marketing investment. Learn more below.

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Let's start with

Inbound Marketing

What is it and how can it help your business?

 

Inbound marketing is the idea that you no longer have to search for your customers- your customers should find you. In a nutshell, inbound marketing is marketing online with a magnet, not a hammer. Being an expert in "inbound marketing" is not a requirement. What's most important is being open to learning how inbound marketing can apply and impact your business

There's no way around it

CONTENT IS KING

AND QUEEN...AND PARLIAMENT FOR THAT MATTER

What kind of content do you need to attract website visitors and convert them into leads? Quality content comes in many forms: search engine optimized websites, blog content, videos, slideshows, email newsletters, social media and more.

WHERE DO WE HAVE THE GREATEST IMPACT ON OUR CLIENTS’ BUSINESSES?

  • Blog posts
  • Website copy
  • Videos, animations and slideshows
  • Printed marketing materials
  • Case studies
  • Whitepapers
  • eBooks
  • Infographics
  • Educational tip sheets
  • Marketing news
  • Landing pages
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Now we find

The perfect mix

quality content paired with an inbound marketing strategy

Many small or medium size businesses (but not all) can benefit from quality content paired with an inbound marketing strategy. They simply don’t have time to execute.

Producing quality content that is "Google-friendly," shares your message, attracts leads, and converts prospects into customers is hard to manage on top of your daily workload. We get it.

Between sales and marketing

Relationships are hard

We come from a sales background, so we really do care about quality leads!

We don't know about you, but we're tired of marketing not having anything to do with sales. That's a bunch of nonsense. Sales and marketing shouldn't be disconnected, where both sides are pointing fingers at each other. They should work as a team to grow the business.

We believe marketing should leverage the sales team's knowledge to drive more quality leads for sales to follow up on. Salespeople are out in the field talking to prospects- they have valuable insight that shouldn't be overlooked.

Here's our opinion

A WEBSITE SHOULDN'T BE A NICE LOOKING BROCHURE

IT SHOULD WORK FOR YOUR SALES TEAM AS A LEAD DRIVING MACHINE

We can help get your marketing and sales teams aligned, working towards the same goal.

 

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This one's obvious

Search Engine Optimization

We all want to get to the top of Google with kickass content

Everyone wants to get to the top of Google's search engine results. What most people don't realize is that getting to the top of Google doesn't require spending thousands on Google ads, or some secret knowledge that only "SEO experts" have.

There's no magic secret to Google's algorithm for search result rankings (they make all of their tips and tricks public)! Using SEO and content marketing best practices, we'll help you improve your search engine rankings for the keywords you care about.

For some of us

Data can be fun

Data and results should guide marketing initiatives and show marketing ROI

We are strong believers that a marketing strategy must be adapted over time based on what works and what doesn’t work. We prefer to use a marketing software called HubSpot to do that. HubSpot is an all-in-one marketing software that provides enterprise level advanced digital marketing reporting, email marketing, search engine keyword analysis, integrated social media tools, SEO plugins, and more.

Craft Impact is a HubSpot certified partner agency, and we leverage Hubspot’s software to generate ROI reports and enable us to adjust marketing campaigns based on data.

So Why Craft Impact?

Are we the right team to partner with on digital or inbound marketing?

There are hundreds of other marketing agencies that can promote their SEO expertise, tell you they'll build a huge following on social media, offer to write blog posts, send email newsletters to your contacts, etc.

Ask yourself this

  • How many of these agencies care about the specifics of your business?
  • Are they spending more time talking about themselves than learning about your marketing needs?
  • Are they asking about how much you want to increase your leads or what impact you want to see on your revenue?

That's what we're interested in

It's actually very simple: if you're generating more revenue from the marketing work that we do, you'll be happy and want to keep working with us.

We'll build our businesses together.

We realize we're not for the right fit for everybody....

Craft Impact's inbound marketing services aren't for everybody, and there are plenty of times where we've turned down new business because we know it won't make for a good long-term fit.

Interested in Outsourcing Your Marketing Work?

Let's pour some fuel on your digital marketing fire

Outsourcing your marketing allows you to concentrate on what you do best- running your business. We'll admit it- we're complete marketing nerds. We literally wake up in the morning thinking about digital and inbound marketing, so you don't have to. Trust us, you're better off with one less worry on your plate.

Working With Us