Whether it's a new marketing strategy to spur growth, a refresh to keep up with current trends, or an integrated plan post-acquisition, we’re here to help.

THIS REQUIRES AN INDIVIDUALIZED APPROACH

There's not one strategy that you can just slap on any business. Each business is unique, and its marketing strategy should reflect that.

 

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Below are a few ways we can approach this building phase together. Depending on your business, we'll use a combination of the following tactics for building a robust marketing strategy:

We help by

DEFINING BUYER PERSONAS

WHO IS YOUR IDEAL CUSTOMER?

We'll use market research and data from your existing customers to paint a picture of semi-fictional characters that represent your ideal customers.

It may sound strange, but we'll assign a name to these people: Landscape Architect Larry, Guidance Counselor George, Emily the Engineer, etc. This gives us a good idea of who we're talking to, what that person cares about, what their challenges are, what they like doing, etc. - items that help us align our marketing to what your ideal customer's wants and needs.

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We help by

Reviewing Your Marketing Assets

What's working and what isn't?

Looking at strategies that have performed well, we'll help you find a way to double down and "pour more fuel on the fire."

Conversely, if the stats show a lack of results from marketing investments, we need to avoid those and move on to something that will show a return.

We help by

Conducting a SWOT analysis

What are your business goals and challenges?

In order to build a strategy, we need to have a complete understanding of the business landscape, your current position and the position you'd like to be in. We also need to know what's getting in the way of that success.

We help you with

Learning from your customers

What are you doing well? How can you improve?

We'll use surveys or talk to existing clients to gain insight into how your business solves some type of problem for them, and strategize how we can emphasize that through marketing campaigns. This feedback can also help us identify areas with room for improvement.

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We help by

Talking to your sales team

How can marketing and sales work together?

For many companies, sales and marketing are two different departments, taking a siloed approach to the business. But to really drive sales, these teams need to be in lockstep. The sales team can provide invaluable insight into what your prospects want and need - information the marketing team can use to drive more leads back to the sales team.

We help by

Digging into the competition

What are They doing?

There's always something to learn from your competition. Where are they having most success, and why? Where are they missing out? Are there cost-effective ways to gain an advantage over them with strategic marketing?

LET'S BUILD SOMETHING TOGETHER

TOGETHER, WE CAN FIGURE OUT WHAT'S WORKING AND WHAT ISN'T.

Let's Go